Tweet this. Like that. Pin, share, snap. Argh!
Do you find yourself confused by Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Google+, etc.?
Do you have FOMO (Fear of Missing Out) and question whether you need to be active on any of these Social Media platforms all?
Don’t worry, Social Media might seem silly or overwhelming. But the reality is many businesses can use it strategically to their advantage.
By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.
Snapchat has 150 million daily active users.
59% of Instagram users are on the platform daily.
Nearly 80 percent of all social media time is spent on mobile.
Visual content is 40X more likely to get shared on social media than other types of content.
30% of U.S. millennial internet users use Snapchat regularly.
Facebook posts with images see 2.3X more engagement than those without images.
Only 42% of marketers say they are able to measure their social activities.
Pinners are just as likely to purchase as users from other social channels, but spend 50% more on average compared to other social channels.
59% of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.
Approach it from this perspective. You want to position yourself as an expert in a specific field and create a community of like-minded followers. In order to attract those followers, you continually create interesting content and perhaps also curate interesting content from other sources. This continuous activity builds loyalty and attracts new followers through referrals and word-of-mouth.
Sounds exciting? It certainly can be. However, it’s not that simple. There is an investment of time, creativity, and possibly some money to raise the quality of what you produce. You need to build community in the places your ideal customer may spend their time. You really should have a Social Media Plan of action.