Search engine marketing is a critical component to your overall brand marketing mix. Optimizing your website so consumers can find you in natural search results is one of the most effective and inexpensive ways to generate sales leads. Combine that with a well targeted keyword advertising campaign and you can achieve even greater results.
Search Engine Optimization (SEO)
Our team builds websites that follow modern Search Engine Optimization best practices to achieve. Our upfront planning process determines an organic strategy that is appropriate for your goals and is adaptable for success in natural search results.
SEO is not voodoo. But some “experts” would like you to believe that it is. The problem is many professionals take quick shortcuts that achieve questionable results.
Preserving and improving the integrity of your online reputation is a high priority for us. Our team will never take part in any “black hat” tactics that could do long term damage to your brand and reputation with the major search engines. We start with comprehensive upfront research, define a clear plan of action, then execute and optimize against it.
Search Engine Advertising
Our team has the essential experience to plan and execute your search engine marketing program.
Unlike CPM-based display media where you’d typically pay per thousand impressions against a broad consumer demographic, a Pay-Per-Click (PPC) search advertising campaign allows your ads to be displayed only to your target audience based on the keywords and phrases they searched on.
This allows a greater level of control (demographic, geographic, daypart) to deliver a highly relevant ad when the consumer is already searching for related information. The result is a higher-quality lead for you. And you only pay for each lead that clicks through from your ads.
Sounds easy, but this too requires careful upfront planning and preparation to achieve success.
We’ll sit down with you to:
- Explain exactly what we’ll do
- Set campaign goals
- Establish compelling offers
- Define clear call-to-actions
- Review all creative for accuracy
- And most of all, make sure you’re comfortable with the action plan.
During a campaign, we’ll continually monitor the performance, adjust as necessary, and keep you informed. At the end of the campaign, we’ll report on performance and make recommendations for refinement and improvement.