Do I need a Social Media Policy?

Hi Roland, We need to establish a “Social Media Policy” for employees and another for parents. Might you have any information on creating these policies or know where I might start? I’ve done a few Google searches.

Jennifer, New Jersey

Hi Jennifer,

It’s a great question. In today’s reality, every organization and business should define a “Social Media Policy”. It’s more important than ever — case in point, the 2016 U.S. Presidential Election cycle demonstrated how polarizing, passionate and intollerant people may suddenly behave. It’s important for the typical organization/business to remain neutral in public communications. Personal opinions should be kept separate.

I don’t have a boilerplate for you. But there are many you can find online. A Social Media Policy should lay out clearly acceptable and appropriate use practices, consent, roles and responsibilities, remedies and discipline.

A quick Google search reveals so many examples:
“social media policy for teachers”
“social media policy for schools”
One of the first listings is the NYC Dept of Ed guidelines, which looks like a very good place to start.

I recommend you pick one and customize it to your comfort level. Then anyone representing the school who is permitted to publish on behalf of the school should be asked to read and sign.

I hope this is helpful.

Social Media is supposed to be educational, informative, and fun. What happened?

Nowadays, it can sometimes feel depressing and disturbing. Obviously we should always strive for respect and civility. As much as we might hope for the best, it seems that just telling employees to “use common sense” may not be enough. You need to:

  • Protect your brand from harm.
  • Set clear expectations.

What should you include in your Social Media Usage Policy?

Set a Social Media Usage Policy so your employees know what you expect from them. Your company Social Media Policy should clearly define:

  • The business/organization Social Media account(s) are to be used exclusively for work-related communications. It should not be used for personal messages and opinions.
  • Define what is included in your definition/interpretation of Social Media. Content may include text, images, video, and audio. Platforms may include:
    • Facebook, Twitter, Linkedin, Instagram, Pinterest, etc.
    • Facebook Live, SnapChat, YouTube, Periscope, etc.
  • Define what the consistent brand message should be.
  • Clarify what are acceptable vs unacceptable posts; and how to respond to negative replies or attacks. Create a process to elevate to a more senior employee when there is doubt as to how to handle a situation.
  • The Social Media account(s) may not be used for sending hateful, disparaging, pornographic or other inappropriate messages.
  • Define process for remedies when something goes wrong.
  • Define what is considered to be confidential information, trade secrets, proprietary information, customer/patient/student information, etc.
    HIPPA and COPPA guidelines normally practiced should also apply to electronic communications to prospects, customers and business partners.
  • Login credentials may not be shared with anyone.
  • Management has the right to review all related Social Media accounts at any time.
  • Define punishment or disciplinary actions that may be taken for violating the Social Media Usage Policy.

Incorporate your Social Media Guidelines into your standard Employee Handbook.

Social Media Policy for your Customers/Patients/Students…

As you define a policy for employees and representatives, you should define the official policy for your customers/patients/students.

As part of your agreements, you may already include disclaimers about using a likeness for marketing. You should revisit those notices, or release forms and update them accordingly to include Social Media.

While you’re at it, check your email usage policy and update that accordingly.

About the Author:

Roland Reinhart is a Digital Marketing Consultant in NJ specializing in digital marketing for your business/organization. Contact Roland about Website Design, Search Engine Optimization, PPC Advertising, Email Marketing, Video and more. Call (908) 344-5688.


  1. Tampa Bay Buccaneers August 17, 2017 at 2:19 am - Reply

    A wide variety of aquatic sports are out there that one could try out like offshore
    diving, river rafting, canoeing and more. 2) If you want
    to buy clogs on sale, you should check out shoe stores and
    check for clearance sales. They have distinctive features that are a favourite
    of numerous people for both comfort and fashion.

  2. arreglo floral artificial August 17, 2017 at 1:06 am - Reply

    Aguardamos que basándonos en estos consejos y a las imágenes que hemos escogido especialmente para la ocasión, puedan hacer sus propios arreglos florales artificiales navideños y con ellos vestir la mesa de Navidad de la mejor

  3. Bill Plexico August 16, 2017 at 12:01 am - Reply

    Esto es lo que estabas buscando

  4. Ethan John August 15, 2017 at 11:09 am - Reply

    Well, Social media policy is much necessary because through that many users are interacted towards your work and you can gain more reliability over the user and the services which you are providing should be defined clearly for the user.

  5. Adrienne August 15, 2017 at 8:25 am - Reply

    Thank you for this excellent website. I am trying to
    read some more articles. Thanks again!

  6. here August 15, 2017 at 8:08 am - Reply

    Thank you for such a great blog. Where else could anyone get that type of info written in such a great way?

    I have a presentation that i’m presently writing on, and I have been on the look

    out for such fantastic information. Glad to find your blog.

  7. source of info August 15, 2017 at 7:06 am - Reply

    Many thanks for such a fantastic blog. Where else could anyone get

    that kind of info written in such a perfect way?

    I have a presentation that I am presently writing on, and I have been on the look out for such fantastic information. Pleased to find your


  8. Louis August 11, 2017 at 8:38 am - Reply

    So, it is best to maintain website leveraged with intelligent features to grab the constant attention of the fans.
    Chances are something is hard-coded for the wrong IP or some script is
    just not inside the right directory along with
    a part of the website isn’t going to work effectively and soon you update it.
    Control panels are very peculiar and possesses backups for
    sites instantly.

  9. Major August 11, 2017 at 6:04 am - Reply

    Wow! At last I got a blog from where I know how to truly take valuable data regarding my study and knowledge.

  10. August 9, 2017 at 12:01 pm - Reply

    What’s up! Exceptional comment! I appreciate strategy that you reviewed

    Do I need a Social Media Policy?. Prestigious!

    The best ways maybe you have achieve this sort of excellent

    writing ability? Truly a fabulous proficiency or possibly consequence

    of diligence.

    If only Designed such a superior writing ability.

    I am a college student hence there is no need to generate a huge amount

    of document actually .

    Simply because everyone delivery petition then articles

    through varieties of solutions. For everybody who is

    concerned with the item, search for few ratings by this weblink The webpage is

    complete with each day opt for a company experienced jotting

    internet service

  11. Moises August 5, 2017 at 6:12 pm - Reply

    Empleamos cookies de terceros para mostrarle publicidad personalizada y realizar an�lisis de
    empleo de nuestro lugar.

  12. as explained here August 3, 2017 at 11:16 am - Reply

    I really got into this article. I found it to be interesting and also packed with
    special points of view. I like to read material which
    makes me think. Many thanks for writing this great content.

  13. more info August 3, 2017 at 9:40 am - Reply

    I understand your idea, and I completely appreciate
    your post. For what its really worth I will tell all my friends regarding it,
    very resourceful.

  14. free psyhic reading July 31, 2017 at 4:31 pm - Reply

    I enjoy your way of writing really enjoy this
    web site.

  15. psychic readings online free July 30, 2017 at 4:16 pm - Reply

    I recently noticed your website. You’ve got a lots
    of information here that is why i like it!

  16. Hi mates, its impressive paragraph on the topic of educationand fully explained, keep it up all
    the time.

  17. future readings July 14, 2017 at 9:02 am - Reply

    Good day! This post could not be written much better!
    Looking over this post reminds me of my previous room mate!
    He always kept chatting regarding this. I will forward this write-up
    to him. Certainly he’ll have a great read. Thanks for sharing!

  18. Cecília July 11, 2017 at 9:21 am - Reply

    If you would like to get a great deal from this paragraph then you have to apply such strategies to your won blog.

  19. Recrearás cada uno de ellos de estos en tu pintura, así que asegúrate
    de tener una gran idea de cómo hacerlo antes de comenzar.

  20. dibujos a lapiz de navidad June 28, 2017 at 8:51 pm - Reply

    Además de esto las imágenes son plenamente sin coste para descargar con lo que espero que te gusten mucho.

  21. June 22, 2017 at 2:12 pm - Reply

    Many thanks for sharing this story. I am absolutely fed up
    with desperate for relevant and intelligent commentary on this subject.
    Everyone these days seem to go to extremes to either drive home their perspective or
    suggest that everyone else in the globe is wrong.
    thanks for your concise as well as relevant information.

  22. tarot live love June 22, 2017 at 10:15 am - Reply

    Thank you for this post, I’m a big fan of this website would really like
    to go on updated.

  23. June 22, 2017 at 1:06 am - Reply

    My own uncle understand a short article with regards to %BT%
    world wide web poses everyone to express to your partner’s
    more information on the idea, basically she would like to write down any good report in this particular
    subject matter. Guidance, any individual, ASAP?))

  24. Fleta June 11, 2017 at 2:26 am - Reply

    Por el hecho de que acá te las doy hechas,
    y no explicare como sacar las fotografías del whatsapp para pc.

    Recuerda: una foto para Whatsapp siempre queda lindo.

  25. flores artificiales online June 5, 2017 at 9:41 am - Reply


  26. dibujos para colorear de frozen May 31, 2017 at 8:22 pm - Reply

    Entre parejas siempre y en toda circunstancia queremos y buscamos explicar el amor que le
    tenemos, para esto podemos hacer uso de frases románticas
    para explicar a un amor , con las cuales podemos decir todo
    cuanto sentimos y llevamos en el corazón, estos son algunos ejemplos: En este instante me
    encuentro pensando en ti, te amo tanto que el amor que yo te ofrezco absolutamente nadie más te lo daría, mi corazón te pertenece, entre
    muchas otras oraciones de amor que hallarás para dedicar a tu pareja.

  27. Brigitte May 29, 2017 at 6:52 am - Reply

    Lo que el usuario debe hacer para poder registrar su asistencia,
    es acercar la tarjeta que se le asigna al lector del reloj checador, este
    al instante de percibirlo, realiza el registro enviando la
    hora y fecha precisa a la base de datos del reloj. Esta es
    la tecnología pero actual y recomendable para un Reloj Checador
    con Huella Digital y Control de Acceso.

  28. como emagrecer May 25, 2017 at 1:27 am - Reply

    Aproveite ao menos meia momento condoimento teu atualidade com o objetivo de acontecer caminhadas de outro modo todo adicional característica
    a agitação física que também se adaptar perante lhe caráter, desta forma você acaba ganhar perder peso
    bastante mais internúncio.

  29. Opcional: Señales para control de periféricos como luces, torniquetes,
    barreras timbres.

  30. Dawn May 12, 2017 at 2:50 pm - Reply

    Cuando las despedidas cuestan mucho y nos hacen llorar debemos compartir Frases de
    amor cortas para despedir a alguien y con ellas
    va a ser un tanto más sencillo el instante de la despedida.

  31. cheap silicone wristbands May 7, 2017 at 1:04 am - Reply

    My developer is trying to persuade me to move to .net from PHP.
    I havee always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a yeear and am nervous about switching to another platform.
    I have heard excellent things about Is therre a way I
    caan transfer all my wordpress posts into it? Any kind of help would
    bee really appreciated!

  32. April 26, 2017 at 5:19 am - Reply

    Estamos um grupo de voluntários e começando um
    novo regime de nossa comunidade. Seu web site fornecido nos com
    valioso informação para trabalhar em. Tens feito uma impressionante trabalho e
    nosso inteiro comunidade será grato para você.

  33. April 26, 2017 at 12:58 am - Reply

    As i noticed a huge amount involving %BT%. Nonetheless I have got issues but not
    convinced working for it accordingly. I’m guessing you may give me a lot more
    informations and even plenty of steps?

  34. dibujos animados de navidad April 23, 2017 at 10:22 am - Reply

    Cada día tenemos imágenes preciosas de amor para compartir

    contigo, sólo síguenos por las redes y tendrás considerablemente

    más sorpresas.

  35. plantas con flores April 21, 2017 at 7:36 pm - Reply


  36. Pedro Arthur April 19, 2017 at 7:00 pm - Reply

    Acredito que vamos poder conseguir isso, porque eu tenho fé em você e também eu tenho mais fé na vida
    e também no futuro. Aqueles que têm um companheiro como você possui
    medo de zero. Tenha continuamente em mente que meu carinho e amizade verdadeira
    será sua sempre Por favor, eu tenho várias perguntas para você
    acolitar e será um prazer para obter respostas de você, porque nós precisamos de saber,
    entender, responsabilizar e amar a nós mesmos anterior de podermos ter a probabilidade de ter um horizonte melhor juntos: Logo, tome seu tempo para respostas a eles
    um após outro.. POR FAVOR POR FAVOR POR FAVOR!!

    se este homem (Jan Kristof) for uma farsa,

  37. resume in canada April 8, 2017 at 8:10 am - Reply

    the information about Social Media Policy is so fantastic and inspiring. i liked it. thanks for sharing such a detailed information related to them. resume in canada holds the information telling the importance of this. Just keep sharing the good and entertaining stuff here.

  38. formula negócio online funciona April 6, 2017 at 12:41 am - Reply

    Se alguém desejos para ser atualizado com
    mais novo tecnologias depois disso ele deve ser
    vá ver isto local e ser atualizado o tempo todo.

  39. marketing digital trabalho April 4, 2017 at 11:02 pm - Reply

    Olá Sei que é meio off-topic mas que tinha descoberto que eu pediria.
    Você estaria interessado em trocando links ou comentários talvez autoria um blog
    post ou vice-versa? Meu site endereços muito do mesmo assuntos como seu e eu sentir
    grandemente podemos nos beneficiar um ao outro. Se acontecer de você ser interessado sinta-se livre para enviar me um
    e-mail. Estou ansioso para ouvir de você!
    Maravilhosa a propósito!

  40. Vendedor online internacional April 4, 2017 at 2:23 am - Reply

    O que eu don ‘ t compreendido é realmente como você é já não realmente
    muito mais inteligentemente – preferencial que você pode ser agora .
    Você está então inteligente. Você percebe assim significativamente
    relacionadas com isto tópico , produzido me na minha opinião imaginar de muitos variados ângulos.
    Seu gosto homens e mulheres não fascinado exceto é uma coisa para fazer
    com mulher gagá! Sua própria para animais legal .
    Sempre lidar com -se!

  41. April 3, 2017 at 8:07 pm - Reply

    Posso simplesmente dizer o que um alívio para descobrir
    alguém que verdadeiramente sabe o que eles estão discutindo na web .
    Você definitivamente sabe como trazer um problema para acender e torná-la importante.
    Muito mais pessoas deve Veja isso e compreender este lado de seu história.
    Fiquei surpreso que você aren ‘ t mais popular
    porque você certamente tem o dom.

  42. Blog grande! Tem algum dicas úteis para aspirantes a escritores?
    Eu sou planejamento para iniciar meu próprio
    site em breve mas estou um pouco perdido em tudo.
    Você sugerir começando com uma plataforma livre como o
    Wordpress ou ir para uma opção paga? Há tantos opções lá
    fora que eu sou completamente confuso …
    Qualquer sugestões ? Saúde !

  43. marketing digital fia April 3, 2017 at 3:37 pm - Reply

    Tem um spam questão nisto site ; Eu também sou um blogueiro, e eu era querendo saber sua situação; nós
    tem desenvolvido alguns nice métodos e nós estamos
    olhando para swap métodos com outros, por favor atirar-me uma e-mail se interessado.

  44. marketing digital belo horizonte April 3, 2017 at 3:23 pm - Reply

    O que se passa , constantemente eu usei para verificar web site posts aqui cedo
    no luz do dia, porque eu desfrutar para aprender mais.

  45. Emanuel April 3, 2017 at 2:15 pm - Reply

    Qualidade artigos ou opiniões é o principal para atrair o pessoas para pagar uma visita
    rápida o web site , é disso que site está fornecendo.

  46. formula negócio online minhateca April 3, 2017 at 12:11 pm - Reply

    Olá , encontrei seu blog através de Google enquanto
    procurando um semelhantes assunto, seu local
    veio, parece ser como grande. Eu tenho bookmarked-lo em meus favoritos do google.

    Oi, simplesmente era alerta para seu blog através de Google,
    e localizado que é verdadeiramente informativo.
    Eu sou vai cuidado para Bruxelas. I’ll apreciar em caso você continuar
    isto no futuro. Muitos outras pessoas será
    beneficiou de seu escrevendo. Um brinde!

  47. Jona March 30, 2017 at 4:29 pm - Reply

    Thiis iss a topoc that’s near to mmy heart…

    Many thanks! Wheere arre ykur cobtact deyails though?

    It’s perfectt time tto mae a few plaqns for thee lkng ruun andd it’s time to bbe happy.

    I ave rerad thnis pjblish andd iff I mayy I desire tto suggest yoou soje interesting thongs or suggestions.

    Maybe yyou cann wrrite subseqquent artiles repating too thiis article.

    I waant tto leaqrn morfe thingss appriximately it!

    I couldn’t refrain froim commenting. Exceptionaly wel written!

  48. March 29, 2017 at 6:37 am - Reply

    Define punishment or disciplinary actions that may be taken for violating the Social Media Usage Policy.

  49. March 27, 2017 at 9:27 am - Reply

    I recommend you pick one and customize it to your comfort level. Then anyone representing the school who is permitted to publish on behalf of the school should be asked to read and sign.

  50. Dan Anton March 17, 2017 at 4:52 am - Reply

    There are many ways in you can use Facebook, and most of the big businesses use it for marketing their products and services effectively. They like running advertising campaign on Facebook to attract the potential buyers and divert them to the targeted site. ~ Dan Anton Forbes

  51. rupesh March 16, 2017 at 5:42 am - Reply

    Nice post.

  52. Chirag November 19, 2016 at 4:25 am - Reply

    Sound good to know here. I think humans are social beings and naturally like to be social. Social media offers numerous opportunities for both personal and professional purposes. I like you post.Basically I am designer and like to read new things on web.

    Chirag | Designer

Leave A Comment