Should I transcribe my videos?

Hi Roland,

Quick question for you…do you advise people have their videos transcribed so that search engines can pick-up keywords (or should them simply place keywords in title and description)?

Thanks,
Pasque

Pasque,

Absolutely! I suggest to paste transcriptions in the blog post where you embed the video player (or audio player if a podcast).

It’s good for the search engines AND also helpful for people who don’t want to watch/listen to the whole recording.

Typing/transcribing a long video can be tedious. You can outsource it to a Virtual Assistant, maybe someone on Fivrr. A trick I’ve used is to play the video back and use an app like Dragon dictation. Then edit the text to clean it up.

You should also learn about your Closed Caption options for YouTube and Facebook:
https://support.google.com/youtube/answer/2734796?hl=en
https://fbookmedia.files.wordpress.com/2017/06/facebook-live-closed-captions-how-to-guide4.pdf

Good luck!
-Roland

About the Author:

Roland Reinhart is a Digital Marketing Consultant in NJ specializing in digital marketing for your business/organization. Contact Roland about Website Design, Search Engine Optimization, PPC Advertising, Email Marketing, Video and more. Call (908) 344-5688.

One Comment

  1. CardioGod.com March 10, 2017 at 3:15 am - Reply

    It is a good suggestion, Roland. Though video content may be easier to comprehend, some people still prefer to read the information. Adding a video transcription you can solve two problems at once.

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