I was quoted in an article: “Should Entrepreneurs Outsource Social Media Marketing?”
Outsourcing Social Media Marketing tasks to a Virtual Assistant has pros and cons. As a Marketing Consultant I advice my clients:
- Cheap is not always best. You often get what you pay for and a damaged reputation is not helpful.
- Personality matters! Your V.A. must be able to represent your brand.
- The V.A. must stick to the script! Carefully plan out what, when, where, how and why the V.A. should interact online.
- Make sure the V.A. knows when and how to qualify a lead, and bring it to your attention for follow-up.
Read the entire article here.