Your website represents your brand 24/7 and should be the main destination to drive prospects to from all your online activity. Ask yourself these questions about your website:
- Can a prospect easily find what they are looking for on your website when viewing it on a small phone screen?
- Does your website look old and dated compared to your competition?
- Have you optimized every important page for the search engines? (SEO)
- Does every page have a clear focus and call-to-action?
- Are you using web analytics to learn about your visitors and measure what does/doesn’t work?