Do you really know the behaviors of your ideal prospect and the tools they use?
In 2015, 86% of adults use a smartphone and research their problems from anywhere with Internet access. It could be at lunch, commuting, waiting to pickup a family member, etc. It’s not always at a desktop with a full screen. That means it’s critical to be ready for how and when your prospect is ready. Make their experience positive so they are more likely to contact you.