Don't give up just yet.

You haven't tried everything.

Marketing tactics you have not tried yet. Maybe it's time to try Plan B.

A friend of mine was feeling down. She’s smart, hardworking, seasoned; and has bootstrapped her consulting business for years. Having put a lot of effort into her website and development of training videos to sell her services, she’s frustrated that prospect interest hasn’t matched her expectations, causing her to question if any of it matters.

My advice is maybe she needs to step back and rethink her marketing tactics.

What are you doing and what can be done better?

Before throwing in the towel, have you tried any of these tactics:

  • Search Engine Optimization (SEO) — Write keyword optimized content pages to improve chances of getting found in the organic search results.
  • Build an email marketing list and send monthly.
  • Create a free report/whitepaper to give away as the incentive to join your email list.
  • Offer free educational webinars to attract prospects, add to email list and potentially sell to. You can also do this in person for business networking groups.
  • Pick a LinkedIn Group (or start your own) and become a visible expert in there.
  • Start a small mastermind group that has weekly teleconferences.
  • Choose a few social media platforms your target audience spends time on and build a network of followers by frequently sharing curated and created content. Don’t forget to engage with those folks and show interest in what they do.
  • Pay for search engine advertising to drive visits.
  • Record your own series of short, focused videos with your smartphone, upload them to YouTube, embed the video in a blog post, then share the blog post link on your Linkedin, Facebook, Twitter, etc.
  • Partner up! Someone out there is going through the same frustrations. Figure out how to collaborate to accomplish similar goals.

Don’t quit until you’ve tried everything.

There are many more marketing tactics and variations of the list above. Point is, you may have postponed trying something new because you didn’t like the sound of it or because you didn’t understand it. Learn it, get your hands dirty, make sure you have a method to measure results. Ask for help if you aren’t confident how to do it.

Hope this is helpful. Please add your suggestions in the comments below. Thanks.
-Roland

About the Author:

Roland Reinhart is a Digital Marketing Consultant in NJ specializing in digital marketing for your business/organization. Contact Roland about Website Design, Search Engine Optimization, PPC Advertising, Email Marketing, Video and more. Call (908) 344-5688.

11 Comments

  1. Jessica Rousey August 11, 2017 at 2:16 am

    SEO indeed. I have been in the marketing industry for years, I think it's the best choice. Investing a little bit of time learning link-building, do guest post quite often. Great article! i love the content, i love how it is conceptualize as "don't give up just yet".

  2. Ranger Heating June 14, 2017 at 4:45 am

    Thank you so much for posting this. I think this really puts things into a different light. I mean, I have read about this stuff before but the way you write just makes it clearer. If that makes sense

  3. A3 Agency May 24, 2017 at 5:07 pm

    Great Post! Building up for SEO takes so much time. I'm glad you take the time to go over this. Great article

  4. Stacey Jones April 28, 2017 at 6:11 am

    Marketing is not like sit and watch, what is happening. We have to be updated about the marketing trends and also use them in our marketing campaigns.

  5. sumon050 March 11, 2017 at 11:06 pm

    I think bloggers will be inspired by reading this post. Marketing is a thing that needs to perform consistently. With a proper planning and execution, it's possible to become successful at content marketing.
    Nice share,
    Thank you

  6. Antonio March 6, 2017 at 1:43 pm

    You are right, a person shouldn't give up until all the options are not tried.
    Thank you very much.
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  7. Casey G. Hatchell January 30, 2017 at 5:11 am

    Hi Roland, nice share. I think bloggers will be inspired by reading this post. Marketing is a thing that needs to perform consistently. With a proper planning and execution, it's possible to become successful at content marketing.

  8. dinesh December 29, 2016 at 2:17 am

    i have one doubt.Past two-day was attend the interview for SEO job.HR ask to me two questions.That questions is we enter the keyword on SERP
    after comes the results of related phases that times will displaying maps with company location how its show on serp.2.display with 5star rating

  9. Mail Lists December 17, 2016 at 11:36 pm

    At present traditional system has been gone. Now marketing is such kind of advertising where all motive has been completed in one way. Most of the business organizations are apply new marketing strategy like online and email marketing to identify particular types of consumer community. this can be make a new revolution in the online marketing.

  10. David November 21, 2016 at 1:12 am

    SEO is a way to get your business website at the top of the Google according to the targeted keywords, while the LinkedIn here you will get professionals in huge amount, what about the Facebook, every-kind of people are available here.

  11. Shamaila Zahid October 14, 2016 at 6:02 am

    I agree about the LinkedIn group. If you find an active group and post regularly, answer questions or offer suggestions, people will begin to look up to you as an expert.

Comments are closed.