How To Make An Effective Website

When hired to redesign a business website, I always ask the client what he/she thinks was wrong with the old one. Aside from looking outdated, the response usually is, “it didn’t work.” Obviously that’s a bit vague. So through more questioning, I try to specifically define what is of most value to the client, which factors into how to make an effective website.

“It Didn’t Work!”

It’s important to understand why someone believes that. The rationale will vary from person to person. It could be based on one or multiple factors, such as:

  • No traffic.
  • No lead generation.
  • No sales.
  • Poor communication.
  • Old information.
  • Wrong business strategy.
  • Internal disagreements.

How Do We Make It Effective?

I work with my clients to think about the following:

  • Define your goals and priorities for the website.
  • Define the target audience(s) for the website.
  • Determine an appropriate keyword strategy.
  • Design for both humans and search engines.
  • Plan for scalability.
  • Plan how to drive traffic.
  • Define specific metrics to measure success.
  • Finally, always be testing!

All the above are critical to build an effective website. That way your team is on board and you can make informed decisions over time as you adapt your website to future changes in the market, trends and your business plan.

Hope you find this helpful.
-Roland

About the Author:

Roland Reinhart is a Digital Marketing Consultant in NJ specializing in digital marketing for your business/organization. Contact Roland about Website Design, Search Engine Optimization, PPC Advertising, Email Marketing, Video and more. Call (908) 344-5688.

15 Comments

  1. Carla Houston September 18, 2017 at 3:02 pm

    Pretty interesting topic about website designing, but as I see nowadays many websites out there like webgen, wix, or weebly they offer auto builder website, so why we waste a lot of time on creating our self & waste lot of money as well.

  2. theindianseocompany September 14, 2017 at 6:43 am

    Nice Content, SEO Should not always be the focus, though it should be considered.

  3. Kodi App Download August 17, 2017 at 4:26 pm

    I'm completely agree to keeping scalability in mind when working on a web design project. It does help with things down the road immensely.

  4. Kingroot August 17, 2017 at 4:25 pm

    I'm completely agree to keeping scalability in mind when working on a web design project. It does help with things down the road immensely. Planning how to drive traffic is another vital step before moving forward with your online marketing efforts. Roland seems to really know his stuff, nice work.

  5. Rise Atlantic August 15, 2017 at 9:20 pm

    Brand is everything, its very important to convince the client of this.
    Nice article Roland

  6. Ayesha Khan August 9, 2017 at 9:17 am

    I think it's pretty good to keep your audience in mind when you are making changes or developing the website.

  7. Alfonseo August 7, 2017 at 6:26 am

    Great Content. Don't always Focus on the SEO of the text, because your Content should bring you leads. So don't underestimate your copywritting on your site! Thanks for the post. Continue like that!

  8. Tim Schmidt July 19, 2017 at 2:08 am

    I'm completely agree to keeping scalability in mind when working on a web design project. It does help with things down the road immensely. Planning how to drive traffic is another vital step before moving forward with your online marketing efforts. Roland seems to really know his stuff, nice work. Check out http://www.TimSchmidt.com for more info.

  9. Blog Writers July 18, 2017 at 11:51 am

    The designing and content are also the main elements for making the effective website. Because design attracted the user and through content, the user stays on the website, and from the marketing point of view content is most important factor. Take help with content writing for making an essential website.

  10. Patrick A. Beason July 18, 2017 at 11:49 am

    The designing and content are also the main elements for making the effective website. Because design attracted the user and through content, the user stays on the website, and from the marketing point of view content is most important factor. Take help with content writing for making an essential website.

  11. seo group buy July 11, 2017 at 2:09 am

    We are more concern with all those provisions and guides because these are considered to be more nature in most of the cases and favorably for the future would lead them to successful.

  12. garrysexton1 July 5, 2017 at 3:28 pm

    I feel content and substance are key elements for any business website If those two components are structured correctly based off the clients wants and desire then it should flow flawlessly.

  13. Digital Dynasty June 1, 2017 at 2:49 am

    I totally agree to keeping scalability in mind when working on a web design project. It does help with things down the road immensely. Planning how to drive traffic is another vital step before moving forward with your online marketing efforts. Roland seems to really know his stuff, nice work.

  14. yeep May 21, 2017 at 10:15 pm

    Yeep, one can find great local businesses like gyms, money expert services, family dog suppliers, travelling services and dining establishments. We're on this site to support Australian local company as well as the groups they help and support. We link nearby buyers with retail stores and service providers.

    At this point what we should do: we join up nearby purchasers with sellers and repair suppliers.

  15. website design May 20, 2017 at 11:15 am

    We are more concern with all those provisions and guides because these are considered to be more nature in most of the cases and favorably for the future would lead them to successful.

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