Google Ads (formerly “Google AdWords”) is a platform for small business owners to run their own Search Engine Advertising campaign. Why? You use it to attract new customers. People use Google to research how to solve a specific problem or find a service provider. So it is to your advantage to have an ad appear at the top of their search results to attract a higher quality prospect.
Learn the basics of running text ads that appear on search engine result pages. Intended for beginners, this class will explain how to start using Google Ads. I’ll explain how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.