The Small Business Development Center at Raritan Valley Community College provides free one-on-one counseling to residents of Somerset County and Hunterdon County in New Jersey. Their website design was a decade old and had become very difficult to maintain using MS Publisher.
- We performed new SEO keyword research to realign the topics the client wanted to be found on.
- Setup an easy to use Content Management System to support the long-term maintenance needs of the organization.
- We worked with the client to make the content pages easier to read for visitors.
- We enabled method to publish an audio podcast series.
- Integrated custom Social Media sharing functionality on blog posts.
- The website incorporates Search Engine Optimization best practices to increase the likeliness of being located in geographic keyword searches.
- Planned and executed Search Engine Advertising campaign to attract business owners.
- Implemented web analytics to monitor site usage and identify inbound visitor sources: search engines, referrals, advertising.
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