Small Business Development Center at RVCC

Small Business Development Center at RVCC 2016-10-21T14:54:11+00:00

Background:

The Small Business Development Center at Raritan Valley Community College provides free one-on-one counseling to residents of Somerset County and Hunterdon County in New Jersey. Their website design was a decade old and had become very difficult to maintain using MS Publisher.

Challenge:

Small Business Development Center at RVCCRedesign the existing website to integrate a Content Management System, news publishing function, audio podcast and other functionality.

Solutions:

  • We performed new SEO keyword research to realign the topics the client wanted to be found on.
  • Setup an easy to use Content Management System to support the long-term maintenance needs of the organization.
  • We worked with the client to make the content pages easier to read for visitors.
  • We enabled method to publish an audio podcast series.
  • Integrated custom Social Media sharing functionality on blog posts.
  • The website incorporates Search Engine Optimization best practices to increase the likeliness of being located in geographic keyword searches.
  • Planned and executed Search Engine Advertising campaign to attract business owners.
  • Implemented web analytics to monitor site usage and identify inbound visitor sources: search engines, referrals, advertising.

View more examples of our work.

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