B2C Lead Generation Campaigns

B2C Lead Generation Campaigns 2015-11-15T13:41:39+00:00

Mr. Reinhart worked over four years on numerous marketing campaigns for the leading contact lens manufacturer in the United States.

ACUVUE Brand Contact Lenses Consumer WebsitePlanned and executed:

  • A consumer website (acuvue.com).
  • Two eye care professional websites (ecp.acuvue.com, The Vision Care Institute).
  • Numerous promotional microsites to support advertising campaigns.


MTV campaignManaged numerous lead generation advertising campaigns:

  • Integrated promotions tied into a variety of partners.
  • Targeted display media, rich media.
  • Targeted Cost Per Acquisition (CPA).
  • Million dollar Search Engine Marketing budget.


Mobile marketingMobile marketing campaigns:

  • Sales lead acquisition through SMS text messaging.
  • Sweepstakes entries through SMS text messaging.
  • Customer registration through SMS text messaging.
  • Outbound text messaging to opt-in lists.


Instant message game skinPlanned and implemented a variety of instant messenger campaigns:

  • Industry-first sales lead generation via IM
  • Automated attendant chat.
  • Interactive IM skins.
  • Integrated lead generation.


Johnson & Johnson Marketing Excellence AwardJohnson & Johnson Marketing Excellence Awards (2 First Place, 1 Second Place) in 2005-2006.

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