Mobile Friendly Version Of Your Website
Will your full size website look good on the small screen of a modern smartphone? Possibly, but it’s not the best user browsing experience.
Instead, we can create a mobile-friendly version. The benefit is that the most important content is emphasized for the visitor viewing your website on a small screen.
Understand The Difference
Think of “native apps” as stand alone applications that have to be downloaded and installed on your smartphone. The major platforms are Apple iPhone and Google Android.
Mobile websites are accessed via the web browser on your smartphone.
While native apps can be cool, the development and maintenance for different smartphone platforms will require more investment over time. People forget that native apps have to be submitted to Apple and Google for their respective review processes, version updates, plus potentially get exposed to negative reviews/trashing on those stores, etc.
For the standard business with more informational than functional needs, it’s really not necessary to go the native app route. Instead, we recommend a long term focus on good, mobile website design that gracefully adapts to the display variations of modern smartphones.
Designed With The Mobile User In Mind
Another consideration is that your entire primary website does not have to be converted into a mobile website. Throwing in everything plus the kitchen sink isn’t necessarily helpful. The best approach is respect the user by:
- Prioritizing the content
- Keeping it easy to digest
- Drive to a call-to-action
Interested? Great, let’s talk today.
