Increase Your Sales With Online Video – March 15, 2012

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Workshop is especially designed for small businesses and entrepreneurs on a limited budget.

When & Where

Thursday, March 15, 2012, 9am-12pm
Location: Brookdale Community College,
765 Newman Spring Rd
Lincroft NJ 07738

Register

Register Online, or call 732-842-8685
Course Code: XBUSD 083 SW
Fee: $40.00

Instructor

Roland Reinhart
Marketing Consultant/President
Reinhart Marketing Group
http://ReinhartMarketing.com

No Cost Entrepreneurial Training For The Unemployed

Are you or someone you know out of work? Thinking about starting your own business?

Get the training, counseling, skills and support you’ll need — at no cost to you!

There’s no gimick, it’s for real.

Find out if you are eligible to apply for 60 hours of NJ Small Business Development Center classroom instruction, supplemented by individual counseling and technical assistance, in a six-week program funded entirely by the New Jersey Department of Labor and Workforce Development!

Learn More / Register Today at NJSBDC.com

Increase Your Website Traffic With Search Engine Optimization – Feb 15, 2012

Your website isn’t effective if it can’t be found by the major search engines. This class is essential for you to learn specifically what to change in order to improve your visibility in Google/Bing/Yahoo’s search result pages. Participants will learn SEO best practices to follow and have the opportunity to have their own websites critiqued during the session.

When & Where

Wednesday, February 15, 2012 9 am- 12 PM
Location: Brookdale Community College,
765 Newman Spring Rd
Lincroft NJ 07738

Register

Register Online, or call 732-842-8685
Course Code: XBUSD 078 SW
Fee: $40.00

Instructor

Roland Reinhart
Marketing Consultant/President
Reinhart Marketing Group
http://ReinhartMarketing.com

Website 101 Planning And Building Your First Website – Jan 25, 2012

You’ve launched your new business, congratulations! Now let’s plan a new website that will work hard for you 24/7. If you’re promoting services only, or selling products online, there are significant differences you need to plan for when designing your new website. You’ll learn how to evaluate solution providers, common mistakes to avoid, and the most important best practices to follow to help you get listed in the major search engines – Google/Bing/Yahoo.

When & Where

Wednesday, January 25, 2012 9am-12pm
Location: Brookdale Community College,
765 Newman Spring Rd
Lincroft NJ 07738

Register

Register Online, or call 732-842-8685
Course Code: XBUSD 075 SW
Fee:$40.00

Instructor

Roland Reinhart
Marketing Consultant/President
Reinhart Marketing Group
http://ReinhartMarketing.com

Here’s Why Your Local Business Needs To Be Found Online

I am constantly surprised at the stubborn response I get from some small business owners, especially the ones that depend on local business.

They come to me seeking advice and then reject that the Internet has anything to do with how their potential customers may find them. Yet they will admit that the yellow pages (physical book), direct mail, print ads, billboards and other exterior signage aren’t as effective as in the past.

For local business owners, now more than ever before, you need to increase your efforts to be found online. An outdated, simple website is not enough.

You need to put yourself in your prospect’s perspective. They’ll find you how they want to, using whatever method is most convenient or preferred for them, particularly while using their desktop computer, tablet or mobile phone.

What Does It Require?

Either you have to throw serious time or money at it. Do it yourself, delegate it or hire someone. The choice is yours. But you better expect that if you don’t, your competition certainly will.

What Should You Do?

• Beef up your website with a Search Engine Optimization strategy.
• Verify your basic listing on online phone directories is accurate.
• Create social media profiles on Facebook, Google+, Twitter and Linkedin. Then connect to people/customers and promote your special offers. Be willing to engage and interact with these people.
• Create business pages on Facebook, Linkedin and Google+.
• Make sure you have a profile on review sites like Yelp.
• Think about how to give special offers to prospects on social presence sites like Foursquare.
• Add social sharing functionality to your website to let visitors spread the word about what they like. ShareThis or AddToAny are two that are relatively easy to implement.
• Consider a mobile-friendly version of your website for people finding you on the go using their smartphone.

Finally, make sure you have methods to track success:

• Ask your customers
• Look at your web analytics
• Keep track of the referring source your inbound phone sales calls.

Have any additional suggestions? Please leave a comment below.
Thanks.
-Roland

Starting A Business With Someone? Here’s What You Need To Know. Business “Pre-Nup” – Dec 14, 2011

Real Life Series: Pre-Nuptial Seminar – A Business Marriage

When you own and operate a business with one or more people, your relationship is something like a business “marriage.” But like a real marriage, the rosy scenario you hope and plan for at the beginning can sometimes end up in disagreement leading to a desire to end the relationship.

As with a real marriage, a business “marriage” needs to be created with an eye toward how the co-owners can “divorce” if and when it’s decided to end their relationship. Woe to the business owners who fail to plan — who fail to establish the business version of a “prenuptial” agreement.

The three-hour seminar will explain:

• The steps you can take at the start of your business, or even while it is operating, to make a future “divorce” amicable and predictable.
• How the process of separating from your business partner can lead to difficult and
  expensive litigation as each owner blames the other for the business problems, for failure
  to pull his or her load, or failure to change as necessary with changes in the business.
• How Alternative Dispute Resolution can be used to achieve superior outcomes in a
  business divorce.

This is a seminar you and your partner(s) will want to attend!

Presenter: Harvard Law School Graduate, James E. Carty III, Esq.

Date:
Wednesday, December 14, 2011

Time:
Registration: 8:00 — 9:00 AM
Program: 9:00 — 12:00 PM

Location:
Hunterdon County Administration Bldg. Assembly Room, Route 12, Flemington, NJ

Cost:
FREE. Seating is limited. RSVP by Friday, December 12, 2011

To register:
By email: sbdc@raritanval.edu
By phone: 908-526-1200 X8516 Allison Gill

Cyber Security and Privacy Insurance – Dec 6, 2011

The next Somerset County Business Partnership Technology Special Interest Group (SCBP TSIG) presentation will be held on Tuesday 12/06/2011, 8:30-9:30am in Bridgewater, NJ.

Title:
Cyber Security and Privacy Insurance – Issues Facing Companies Today

Event Description:
The presentation will provide an overview of Cyber Security and Privacy Insurance & Exposures. It will touch on the evolution of the coverage/ exposures, the regulations involved, the various coverage’s available and real life claim examples.

Key Takeaways:

• What regulations are impacting businesses.
• What insurance coverages are available.
• Which insurance companies are writing this exposure.
• Thoughts on how to avoid breaches of information.

Presenter:
Bryan T. Marks
Assistant Vice President
William H. Connolly & Co, LLC

Registration:
Register online

Social Media For Business: What You Need To Know – Dec 1, 2011

This workshop open to members of the Central Jersey Job Developers Association (CJJDA) will focus on how to use social media tools and services to create a competitive advantage. Areas to be covered include:

• What makes sense for you
• How to use Social Media
• Building your online networks
• how to get value from your efforts

If you don’t know whether Linkedin, Facebook, Google+, Twitter and YouTube fit into your marketing efforts, you do not want to miss this workshop.

Presented By: Roland Reinhart of Reinhart Marketing Group. Mr. Reinhart has over twenty years of experience in the planning and execution of advertising campaigns and direct marketing programs. He helps organizations and business owners attract new customers and grow existing customer relationships.

Reinhart Marketing Group, specializes in custom website design, search engine marketing, digital advertising, email marketing, social media marketing, and more. http://www.ReinhartMarketing.com

Mr. Reinhart is also a counselor and instructor with the Small Business Development Center at Raritan Valley Community College.

Happy 3rd Anniversary

Today is our company’s official 3 year anniversary. People thought I was crazy to start a new business in fall of 2008. People questioned me, “are you sure you want to do this?”

I have to admit that I didn’t see the economy collapse coming. It was just weeks/months ahead of all the dire, daily news about banks closing, financial institutions floundering, big-3 car companies shuttering dealerships, and people losing their jobs and homes.

Wayback Machine: What Madness Possessed Me?

Master of my domain has a nice ring to it. But realistically, I could no longer allow my professional fate to be in the hands of others. I wanted control over my career, who and what I worked for. So I spent a year planning my business venture, as well as how I’d exit from the corporate world. Finally I put the official stake in the ground on September 13, 2008.

Five Months Of Nothing

I hit the ground running. Joined the local chamber of commerce. Attending several business networking events a week. Met people. Shook hands. Swapped business cards and “Elevator Pitches.” Submitted proposals. Lot’s of proposals. Unfortunately everyone was scared. No money was exchanging hands. There were many sleepless nights without job security. So I kept at it, every day.

The Tipping Point

By February 2009, things began to brighten. A few proposals were awarded. Money started coming in. Projects were completed. Soon after client referrals began to roll in.

Now it’s Sept 2011. I’m still here. Last I counted, we completed projects for 70 clients. We’re adding new clients regularly. Spreading the love to some trusted collaborators to help get the work done and make my clients happy. Trying to figure out the next steps to grow.

Has It Been Easy?

Not at all. I knew a lot before becoming a small business owner, and have learned a ton more since as Chief Executive Everything. Through all the stress and anxiety, I am happier now working seven days a week for myself.

Most importantly:

• Lights are on
• Bills are paid
• Kids are fed/clothed/sheltered
• And I believe we’ve helped quite a few small business owners along the way directly, or via the NJ Small Business Development Center.

Thank you to everyone who contributed to our success. I’m looking forward to the chapters ahead.
-Roland

Creating Audio/Video Content For Your Website – Nov 2, 2011

Demonstrate your subject matter expertise to prospects through audio and video. From planning to production to distribution, this class pieces together the skills and tools needed to create professional content to promote your brand or organization and publish it online.

Register Online:
Get complete info at http://www.sbdcrvcc.com/courses/general/
Or call: (908) 526-1200, ext. 8516

Wednesday, November 2, 2011
1 session
6:00-9:00pm
Course fee: $50
Held at Raritan Valley Community College @ Bridgewater

Instructor: Roland Reinhart
Marketing Consultant/President
Reinhart Marketing Group
http://ReinhartMarketing.com

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