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Browse our tips, opinions, press releases, and info from our past events.
Categories: All · Tips · Small Biz Owner's POV · Events · Articles About Us · Press Releases

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Get Found Online! An Introduction For Business Owners – Sept 21, 2011 - August 8, 2011

The focus of this class is to help your business be found on the Internet. Learn the essential steps every small business owner should follow to introduce and manage their brand online. Gain a better... 

Social Media For Business: What You Need To Know – August 10, 2011 - August 8, 2011

This workshop open to members of the NJ Association of Women Business Owners (NJAWBO) will focus on how to use social media tools and services to create a competitive advantage. Areas to be covered include: Social... 

Use Linkedin To Grow Your Business – Aug 10, 2011 - August 8, 2011

This workshop will show you how to get serious and use Linkedin to grow your business. Date/Time: Wednedsay, August 10, 9:00am Location: Somerset County Business Partnership Bridgewater, NJ  Read More →

Don’t Ask Me For Spec Work - July 19, 2011

I was quoted in a recent article: “Is Spec Work A Dead End?” The general consensus among the seasoned professionals was a resounding yes. I lost track of the scores of business pitches I’ve... 

Increase Your Website Traffic With Search Engine Optimization – July 12, 2011 - July 5, 2011

Your website isn’t effective if it can’t be found by the major search engines. This class is essential for you to learn specifically what to change in order to improve your visibility in Google/Bing/Yahoo’s... 

Taking Control Of A Marketing Mess - June 16, 2011

Make Your Marketing ManageableYou’ve inherited the marketing responsibility at your company. Congratulations! But what if either you’ve inherited a messy marketing campaign, or it was non-existent? To... 

Data Supporting Why To Avoid Flash On Your Website - June 15, 2011

Do We Really Need Flash Animation?I’ve written before about how Flash Websites Are A Bad Choice For Small Businesses. Now, let’s put it in another perspective. There are nearly 200 million... 

You Ask For My Opinion Yet Impose Scary Restrictions? - June 11, 2011

When you ask people for free help, you simply cannot impose a ton of legal terms and conditions. For example, surveys. People love to give their two cents. You can often get your customers to complete... 

Building Your First Website – June 23, 2011 - May 26, 2011

Website 101: Planning and Building Your First Website You’ve launched your new business, congratulations! Now let’s plan a new website that will work hard for you 24/7. If you’re promoting... 

Designing An eCommerce Website – How To Increase Sales Conversions - May 25, 2011

I review a lot of eCommerce websites for business owners that I counsel, as well as for prospects who come to me for services. Assuming they’ve done all the basics, and well thought out Search Engine... 

Your Website Is Down – But Who’s Fault Is It? - May 20, 2011

Twice this week, my day started with an urgent email from a client saying: “My website is down!” I’ve been through this routine enough times over the years to know not to panic. But it... 

Fall 2011 Classes - May 13, 2011

Join me for the following Fall 2011 classes at Raritan Valley Community College: Get Found Online! An Introduction for Business Owners Wed Sept 21, 2011, 6-9pm Increase Your Website Traffic with Search... 

Avoid These DIY Email Marketing Mistakes - May 11, 2011

It’s Spring time. I’m proud that some of my clients have become enthusiastic and are rejuvenating their marketing efforts. What worries me is all the email marketing mistakes being made by... 

Concerns About Outsourcing Social Media Marketing - May 9, 2011

I was quoted in an article: “Should Entrepreneurs Outsource Social Media Marketing?” Outsourcing Social Media Marketing tasks to a Virtual Assistant has pros and cons. As a Marketing Consultant... 

Tips To Select A Web Hosting Service - April 29, 2011

I was quoted in an article that appeared on Inc.com: “10 Things to Look for in a Web Hosting Service.” Support Parking Service Backup Uptime Guarantee Accessibility Blogability To Share or... 

Don’t Be Obnoxious - April 20, 2011

I read and respond regularly to Help A Reporter and Reporter Connection. This request annoyed me for it’s arrogance: Seeking career authors and experts with national appeal to comment for the following... 

Your Arrogance Could Be Why Your Website Performs Poorly - April 4, 2011

While counseling business owners or meeting with prospects, I am often surprised at how some people try to be clever and instead end up confusing their website visitors and totally screw up their chances... 

Combine Your Blog And Your Main Business Website - March 28, 2011

I’ve noticed that there are quite a few “website designers”* who are spreading poor advice around, due to their lack of knowledge and/or experience with Search Engine Optimization (SEO). They... 

The Guy’s Got His Sh*t Together! - March 25, 2011

What greater compliment could I receive this week than: “The Guy’s Got His Sh*t Together!” That cracked me up. It’s not exactly something that can be posted on my Linkedin recommendations.... 

Social Media For Business: What You Need To Know - March 19, 2011

Social Media… Do I need it? What am I doing right? What am I doing wrong? Is it worth my time? Those are some of the topics addressed in this presentation to Small Business Owners, Professionals,... 

Access Your Gmail From Desktop Or Mobile Device - March 11, 2011

With the recent release of the iPhone on the Verizon network, I’ve had quite a few clients contacting me to ask for help to access their business email on their new phone. Many are using Google Apps... 

10 Mobile Apps To Get Your Business News - March 9, 2011

Feed Your Mind… Sometimes, you need to take your mind off of work for awhile and catch up with what’s going on in the world. I recommend these apps: Pulse News Reader iPhone/iPad/iPod Touch... 

How To Reduce Business Email Spam - March 7, 2011

Junk email (“spam”) is part of your everyday online experience. Email triage is necessary to prioritize your day, but it’s highly unproductive having to sift out obvious and obscure spam... 

Starting A New Business? Then Get Out And Meet People! - March 4, 2011

I meet a fair number of small business owners and startup entrepreneurs who are very timid about getting out and meeting other business owners. Or maybe they do go to events, but focus on free food and... 

10 Mobile Apps To Help You Stay Connected - March 2, 2011

For business or personal sanity, it’s never been easier to keep tabs on what’s going on in your social circle. Keep up with Friends, “friends,” business connections, etc. with a... 

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