In the News

Browse our general observations, press releases, and info from our past events.

Don’t Ask Me For Spec Work - July 19, 2011

I was quoted in a recent article: “Is Spec Work A Dead End?” The general consensus among the seasoned professionals was a resounding yes. I lost track of the scores of business pitches I’ve participated in during two decades at various... 

Concerns About Outsourcing Social Media Marketing - May 9, 2011

I was quoted in an article: “Should Entrepreneurs Outsource Social Media Marketing?” Outsourcing Social Media Marketing tasks to a Virtual Assistant has pros and cons. As a Marketing Consultant I advice my clients: Cheap is not always best.... 

Tips To Select A Web Hosting Service - April 29, 2011

I was quoted in an article that appeared on Inc.com: “10 Things to Look for in a Web Hosting Service.” Support Parking Service Backup Uptime Guarantee Accessibility Blogability To Share or Not to Share One of the ways that you can save money... 

Starting A Business During The Recession - December 3, 2010

When Roland Reinhart took the leap and launched his own marketing and advertising business in Bridgewater in the middle of 2008, he had no idea that the economy was about to take a nosedive. But despite the challenges, Reinhart has blazed a new path for... 

Bridgewater Marketing Consultant Embraces Technology - March 4, 2009

Roland Reinhart has seen the poorly composed e-mails from some small business owners who aren’t aware of the finer points of electronic marketing. Some will list all of the recipients in the “To” field on a mass e-mail, exposing addresses...